In today’s world of social media, visuals matter more than ever. Whether you are a student sharing a college memory, a small business owner promoting a new product, or simply someone who loves capturing life moments, having good-looking photos and videos is important. Recognising this, Instagram has introduced a new feature called the ‘Touch Up’ tool, which is already gaining attention across India and globally.

If you have ever felt your video or photo needed a little polish before posting, Instagram’s ‘Touch Up’ tool might be just what you need. This new editing option helps users enhance their appearance in videos, without needing any professional editing skills. The feature is part of Instagram’s standalone ‘Edits’ app, and it’s designed to make social media content look clean, natural, and high-quality.

In this article from Chiangrai Times, we will take you through what this tool is, how it works, and why it matters for users in India.

What is Instagram Touch Up Tool?

The ‘Touch Up’ tool is a built-in feature in the Instagram Edits app. This app allows users to make videos up to 10 minutes long and edit them with a variety of effects, including the option to smooth skin, adjust lighting, and enhance facial features in a natural way. The idea behind this tool is to offer quick and easy editing options to anyone, without the need for professional software.

Instagram says the tool works in real time. That means as you record or upload a video, you can adjust how you appear, giving your content a clean finish with very little effort. Many Indian creators and influencers are already using it to polish their Reels and Stories.

How to Use the ‘Touch Up’ Tool

Using the ‘Touch Up’ tool is simple. Here’s how you can get started:

Download the Edits App: It is available on both Android and iOS. Make sure to get it from the official store.
Sign in with Instagram: Log in using your Instagram account.
Record or Upload a Video: You can either record a fresh clip or select one from your gallery.
Apply the ‘Touch Up’ Feature: Go to the editing section, and you’ll find the Touch Up option. You can adjust the intensity of the edits to suit your comfort.
Save and Share: Once you’re happy with the results, you can save the video or share it directly on Instagram, Facebook, or other platforms.

Chiangrai Times recommends starting with lighter settings to keep your video looking natural.

Why Does This Matters to Indian Users?

In India, where smartphones and internet access have become very common, more and more people are sharing their lives online. But not everyone has access to professional editing tools. The Touch Up feature helps fill that gap.

From small businesses and student influencers to homemakers and daily vloggers, many Indians want their content to look presentable. The ‘Touch Up’ tool helps polish those videos without making them look artificial. It offers a subtle and confident look, which suits the aesthetic of Indian audiences well.

Moreover, with India’s growing creator economy and digital market, such tools make it easier for everyday users to participate in content creation, whether for personal expression or to promote products and services.

What Else Can You Do with the Edits App?

Besides the Touch Up tool, Instagram’s Edits app includes:

Green Screen: Replace your video background with any image or clip.
Auto Captions: Add subtitles automatically, available in multiple Indian languages.
AI Animations: Add smart animations to static visuals or objects.
Audio Library: Choose music or sounds to match your video mood.
Project Management: Keep your drafts organised for easier workflow.

These features are especially useful for creators who post frequently. According to Chiangrai Times, many Indian content creators are already shifting from third-party editing apps to Instagram’s native tools for a faster and smoother process.

Privacy and Safety Considerations

Instagram has also included controls to ensure privacy. When using the ‘Touch Up’ tool, your edits are only applied to the video you’re working on — they are not saved to your camera or profile settings. This ensures that you have full control over your content and privacy.

For younger users and parents, it’s important to know that the app does not promote unrealistic beauty standards. The adjustments are soft and meant to enhance rather than transform one’s appearance.

As covered by Chiangrai Times, these improvements come at a time when many social media platforms are under pressure to support mental well-being and body positivity.

Final Words

Instagram’s new ‘Touch Up’ tool is a step in the right direction. It gives users across India and beyond a chance to improve their content quality without expensive software or complex steps. Whether you’re recording a makeup tutorial, an educational video, or a casual day out, this tool helps you look your best without too much effort.

As more Indian users turn to platforms like Instagram for connection, branding, and creative expression, tools like this will continue to shape how we present ourselves online.

For more updates on digital tools, social media features, and tech trends, keep following Chiangrai Times. We bring easy-to-understand news and guides for India’s digital generation.